Vision

To become a highly respected, world-class tire company, with a strong global brand identity which earns the devotion of our customers.

Mission

We strive to provide the highest quality products and customer service with the goal of creating lifelong KEYSTONE customers. Anchored by a strong commitment to our values, we form close partnerships with our stakeholders, and together we work to consistently exceed our customer’s expectations.

Values (Integrity,Quality,Diligence,Communication,Improvement,Respect,Service and Creativity):

Integrity

Our adherence to the highest ethical standards means that we are unfailingly honest. We are accountable for everything we provide and are consistently fair to all of our stakeholders.

Quality

In every aspect of our business, only the best is acceptable and the best can always be better. Delivering quality products and service is the responsibility of every KEYSTONE employee.

Diligence

Hard work is central to our goals. We value and reward the efforts of our employees.

Communication

Because we believe the strongest as a unified, worldwide team, we value communication and cooperation. The only real success is that which comes with teamwork.

Improvement

Our quest for quality leads us to focus on continuous improvement. We invest in our future through education, training, and innovation.

Respect

We believe in the worth of all of our individual customers, employees, and other stakeholders. We treat all people with the greatest respect and dignity.

Service

Our responsibility as a corporate citizen guides our decisions. We actively contribute to the world around us.

Creativity

Because we know that the best can always be better, we encourage creativity among our employees. We are always open to ideas and new solutions.

They are not just a dream.They are a mindset.Maybe no one really believes us when we talk about them.But when we get down to work,everyone can see that these very values are an unwritten rule for us. And time and again,our motivation to work towards developing the very best motorcycle tyres.